Key Concepts in a movie poster

Interstellar

Language:

We know that this is a film poster because of the title, tag-line, release date and billing block. These are all expected to be present in a film poster. 

The title of the movie is very intriguing- interstellar, meaning occurring or situated between stars, shows us that this is a sci-fi film. The font and style of the title could suggest how there are bad things and good things that will occur in this movie because there is dark writing in a bright, white light.

The tag line- 'The end of the earth will not be the end of us'- engages the audience and gives a little idea of what will occur in the movie.  This also shows how this is a sci-fi film as it mentions earth.

The background of the poster and the man in the astronaut suit further allures the audience as we can see that he is on a different planet, which is similar to Antarctica, and he has a determined look on his face. 

Institution:

This film was directed by Christopher Nolan, the same man who directed 'Inception' and 'The Dark Knight'. These two films were very successful and therefore it was expected that Interstellar would be another huge success. It was, indeed, very successful. Interstellar grossed a worldwide total of $675.1 million against a production budget of an estimated $165 million! Calculating in all expenses, Deadline.com estimated that the film made a profit of $47.2 million! 

Interstellar is rated 8.6/10 on Imdb.com and has won the Academy award for 'Best Visual Effects'

Audience:

This film looks like it would be aimed at an audience of mix gender. However, perhaps more males would be attracted to this movie as it has to do with astronauts and the hero is a male.

In terms of age range, this film is targeted at teens and anyone older due to the 12 certificate. The movie includes complex ideas involving science which younger viewers wouldn't be able to understand.

Representation:

The focal picture depicts a man (Matthew McConaughey) in an astronaut suit which is stereotypical and supports the phrase that 'only men can become astronauts'. However, in the movie, there is more than one female astronaut which goes against the stereotype and shows the audience that it doesn't matter and allows the movie to gain positive views.